Oct
21
Leave Money On The Table If You Must Walk Away
October 21, 2007 |
Never get mad, never burn the bridge. End your unsuccessful negotiation with something like: “I’m sorry we can’t do business and that I will have to use all of my ad budget in other publications. If you have a last minute cancellation or remnant…..” Leave the door open. If not before, as they see your ad appearing repetitively in other magazines, they’ll come back to you.
Tags: dan kennedy, dan kennedy marketing, Dan Kennedys, Dan s KennedyComments
Oct
21
Leave Money On The Table If You Must Walk Away
October 21, 2007 |
Never get mad, never burn the bridge. End your unsuccessful negotiation with something like: “I’m sorry we can’t do business and that I will have to use all of my ad budget in other publications. If you have a last minute cancellation or remnant…..” Leave the door open. If not before, as they see your ad appearing repetitively in other magazines, they’ll come back to you.
Tags: dan kennedy, dan kennedy marketing, Dan Kennedys, Dan s KennedyBusiness Essentials
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