Oct
1
Pander To The Big Boys
October 1, 2007 |
Pander To The Big Boys
This is very important if you happen to be selling a small company to a big company; know that they will view you with disdain and they will be very willing to assume that, given their superior intelligence and superior resources, they will be able to do much better with your business than you have. If you are selling, this is a conceit you will want to pander to. (If buying, beware of your own arrogance.) This is the kind of arrogance that causes a big company to buy something like Snapple then wind up selling it back to its old owners for a fraction of what they paid for it; Time/Life to buy a thriving mail-order business and then manage it into extinction. It is perfectly okay to be underestimated by people giving you money.
Tags: dan kennedy, dan kennedy marketing, Dan Kennedys, Dan s Kennedy, direct marketing, small business marketing, small business marketing ideasComments
Oct
1
Pander To The Big Boys
October 1, 2007 |
Pander To The Big Boys
This is very important if you happen to be selling a small company to a big company; know that they will view you with disdain and they will be very willing to assume that, given their superior intelligence and superior resources, they will be able to do much better with your business than you have. If you are selling, this is a conceit you will want to pander to. (If buying, beware of your own arrogance.) This is the kind of arrogance that causes a big company to buy something like Snapple then wind up selling it back to its old owners for a fraction of what they paid for it; Time/Life to buy a thriving mail-order business and then manage it into extinction. It is perfectly okay to be underestimated by people giving you money.
Tags: dan kennedy, dan kennedy marketing, Dan Kennedys, Dan s Kennedy, direct marketing, small business marketing, small business marketing ideasBusiness Essentials
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