Oct

10

Power Of A Well Selected Market

October 10, 2007 |

Power Of A Well Selected Market

“Don’t play blind archery.”

I’m going to tell you a secret that virtually no other high-priced copywriter will ever admit:

at least half the battle is won via selection, not “creative” ie. message, copy, offer, etc. Mediocre marketing aimed at a very well selected target will get superior results. Exceptional marketing aimed at a sloppily selected market may, at best, deliver mediocre results. Selection is where it’s at.

I challenge businesspeople to create a very, very detailed profile of their current typical customer and their ideally desired client. Your success at attracting or finding the ones you want depends on knowing what you’re looking for.

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Oct

10

Power Of A Well Selected Market

October 10, 2007 |

Power Of A Well Selected Market

“Don’t play blind archery.”

I’m going to tell you a secret that virtually no other high-priced copywriter will ever admit:

at least half the battle is won via selection, not “creative” ie. message, copy, offer, etc. Mediocre marketing aimed at a very well selected target will get superior results. Exceptional marketing aimed at a sloppily selected market may, at best, deliver mediocre results. Selection is where it’s at.

I challenge businesspeople to create a very, very detailed profile of their current typical customer and their ideally desired client. Your success at attracting or finding the ones you want depends on knowing what you’re looking for.

No Tags
Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.

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