Oct
26
Power Of Simplicity
October 26, 2007 |
The late Fred Herman, one of the “early” sales trainers, coined “KISS” for Keep It Simple, Salesman, and the advice is just as good now as it was in 1950. Too often, we complicate the sales process unnecessarily, for our customers and ourselves.
When putting together a sales “pitch”, I try to get a “straight line list” built; what points must be made and proved, in what order, to arrive at the close…..then I’m careful about wandering off in the weeds, away from that straight line.
Tags: dan kennedy, dan kennedy marketing, Dan Kennedys, Dan s Kennedy, direct marketing
Digg
del.icio.us
StumbleUpon
Reddit
FurlComments
Oct
26
Power Of Simplicity
October 26, 2007 |
The late Fred Herman, one of the “early” sales trainers, coined “KISS” for Keep It Simple, Salesman, and the advice is just as good now as it was in 1950. Too often, we complicate the sales process unnecessarily, for our customers and ourselves.
When putting together a sales “pitch”, I try to get a “straight line list” built; what points must be made and proved, in what order, to arrive at the close…..then I’m careful about wandering off in the weeds, away from that straight line.
Tags: dan kennedy, dan kennedy marketing, Dan Kennedys, Dan s Kennedy, direct marketingBusiness Essentials
Seminars
Internet Marketing
Information Marketing
Special Packages
Categories
- Business
- Copywriting
- Direct Mail
- General
- Influence
- Keys to Success
- Marketing
- Mindset
- Sales
- Success
- Wealth Building