Jul
31
The Power Of “Money Burning A Hole In Their Pocket”
July 31, 2007 |
This is one of my favorite “tricks”: selling Item-A for X$, then offering that customer a “bigger” Item-B, for Y$, but giving full credit for the prior purchase as a discount. This puts money in the customer’s pocket that he loses if he doesn’t make the second purchase.
I nearly doubled my U.S. Gold client’s business with a $99 “Mini-Kit”, then full credit for the $99 when the full kit is purchased.
Tags: dan kennedy, dan kennedy marketing, Dan Kennedys, Dan s Kennedy, direct mail, direct marketing, small business, small business marketing, small business marketing ideas
Digg
del.icio.us
StumbleUpon
Reddit
FurlComments
Jul
31
The Power Of “Money Burning A Hole In Their Pocket”
July 31, 2007 |
This is one of my favorite “tricks”: selling Item-A for X$, then offering that customer a “bigger” Item-B, for Y$, but giving full credit for the prior purchase as a discount. This puts money in the customer’s pocket that he loses if he doesn’t make the second purchase.
I nearly doubled my U.S. Gold client’s business with a $99 “Mini-Kit”, then full credit for the $99 when the full kit is purchased.
Tags: dan kennedy, dan kennedy marketing, Dan Kennedys, Dan s Kennedy, direct mail, direct marketing, small business, small business marketing, small business marketing ideasBusiness Essentials
Seminars
Internet Marketing
Information Marketing
Special Packages
Categories
- Business
- Copywriting
- Direct Mail
- General
- Influence
- Keys to Success
- Marketing
- Mindset
- Sales
- Success
- Wealth Building