Jul

25

The Power Of SRDS

July 25, 2007 |

SRDS: Standard Rate and Data Service gives you all the details of all the commercially available mailing lists in a given product category. So let’s say you’re thinking about selling something to parents of toddlers. SRDS’ll reveal who else sells to them, what they buy, what they’ll spend, how many buy, how many subrscribe to relevant publications, and a lot more. You can get a demographic and behavioral snapshot of this customer. If few other direct-response marketers are selling to them, you’d better think twice about bucking the trend. (Pioneers come home full of arrows.)

No Tags
Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.

Comments

Jul

25

The Power Of SRDS

July 25, 2007 |

SRDS: Standard Rate and Data Service gives you all the details of all the commercially available mailing lists in a given product category. So let’s say you’re thinking about selling something to parents of toddlers. SRDS’ll reveal who else sells to them, what they buy, what they’ll spend, how many buy, how many subrscribe to relevant publications, and a lot more. You can get a demographic and behavioral snapshot of this customer. If few other direct-response marketers are selling to them, you’d better think twice about bucking the trend. (Pioneers come home full of arrows.)

No Tags
Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.

Business Essentials

Seminars

Internet Marketing

Information Marketing

Special Packages

Categories

Admin